Sándor Balla, Executive Director of the HEPA Regional Office Canada, presenting insights on Canadian market entry and trade opportunities to Hungarian companies at the Exporting to Canada event.
The professional Exporting to Canada event – The Limitless Possibilities of the Second Largest Country offered nearly 80 Hungarian companies first-hand insights into entering the Canadian market. The program, organized by the HEPA Hungarian Export Promotion Agency, featured active participation from Sándor Balla, Executive Director of the HEPA Regional Office Canada, highlighting practical steps and opportunities for Hungarian businesses looking to expand internationally.
The event opened with remarks from Katalin Bihari, Deputy State Secretary for External Economic Affairs and CEO of HEPA, alongside Rudy Cuzzetto, Member of Provincial Parliament of Ontario and Parliamentary Assistant to the Minister of Energy and Mines, and François Lafrenière, Ambassador of Canada to Hungary. These opening remarks emphasized the growing importance of Canada as a trade partner and the opportunities available for innovative Hungarian companies in various sectors.
During the program, Sándor Balla presented detailed pathways for successful market entry into Canada, shared insights on EU–Canada trade relations, and highlighted the role of the CETA trade agreement in facilitating smoother business operations between the two countries. Participants gained a clear understanding of legal, regulatory, and logistical considerations for entering the Canadian market, as well as strategies for building long-term partnerships.
The Exporting to Canada event also included interactive discussions and networking opportunities, allowing Hungarian companies to connect directly with experts and peers exploring similar market expansion goals. The program emphasized strategic planning, innovative approaches, and the benefits of collaboration to achieve sustainable growth in Canada.
The event provided valuable guidance and inspiration for Hungarian businesses considering expansion into Canada, reinforcing the importance of careful preparation, understanding market dynamics, and leveraging available support through HEPA. The insights gained at the event complement ongoing delegation visits and highlight pathways to successful Canadian market entry.
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